Mondelēz International is removing all plastic trays from its adult selection boxes in the UK and Ireland for Christmas this year, supported by a “season-specific” recycling campaign.
The company is removing plastic trays from the entire adult selection box portfolio, including its Cadbury’s Classic Collection 430g, Cadbury Darkmilk 340g, Cadbury & Oreo 430g, Bournville 400g, and Toblerone 510g.
The removal is supported by a “#UnwrapAGoodHabit” campaign in partnership with recycling label OPRL.
Louise Stigant, UK managing director at Mondelēz International, said: “Reducing the amount of packaging we put into the world, and making it easier for consumers to recycle our products, is vitally important to us.
“The steps we are taking on our adult selection boxes, which follow the recent packaging reduction on our Cadbury large share bags, is an example of the varied approaches we are taking to tackle the shared problem of packaging waste.“
Source: Talking Retail