Creative Recycling: Repak’s Latest Campaign Inspires Better Bins 

Repak, Ireland’s leading packaging compliance scheme, has launched an exciting new campaign titled “The Most Sorted”. This campaign, developed by The Brill Building, aims to transform how Irish consumers approach recycling. With a focus on making the recycling process clearer, Repak encourages everyone to ensure their recyclables are clean, dry, and loose.

The campaign uses eye-catching visuals that depict waste floating in the atmosphere, symbolizing how improperly recycled materials can impact our planet. These artistic images capture the public’s attention and make recycling more relatable and accessible.

Why better bins matter

Recycling confusion is one of the main obstacles Repak aims to overcome with this initiative. Many consumers are unsure about what can be recycled and how it should be prepared for recycling.

The “clean, dry, and loose” message simplifies these steps to better bins. Think about ensuring packaging is rinsed, free of food residues, and not tied up in plastic bags. Plastic bags can clog up sorting machines at recycling facilities.

Zoe Kavanagh, CEO of Repak, emphasized the importance of making recycling a simple and everyday habit, one that anyone can follow. She highlighted that creative campaigns like “The Most Sorted” aim to positively reinforce good habits, rather than shame consumers for their mistakes.

A Creative Twist on Waste Management

What sets this campaign apart is its positive tone and creative flair. Instead of bombarding people with facts and figures about waste, it shows how small changes can make a big difference. By keeping packaging materials properly sorted, consumers ensure materials get a second life.

Repak’s efforts align with Ireland’s national targets to increase recycling rates and reduce packaging waste, and they’re calling on consumers and businesses alike to join in. By making recycling easier to understand and follow, this campaign encourages a cleaner, more sustainable future for everyone.

Get Involved

The campaign is a great reminder for individuals and businesses to rethink how they dispose of packaging. Everyone has a role to play in creating a cleaner, greener Ireland.